Video conferences are very rarely efficient. Not everyone can sign in on time, poor connections can leave employees fading in and out or bring the whole event to a screeching halt, and there's never a guarantee that people are actually paying attention. While there might no way to solve that last problem when employees have perfected their 'I'm focusing' expression, Zoom's video conferencing tool has done a great job solving all of the other logistical difficulties. Here are four reasons why you should give it a shot for your next business meeting:
1. Everyone can join in for free.
Every online service has a free trial or a free version that is too trimmed down to use, but Zoom's basic video conferencing option includes all of the features, integration, and communication tools you need to get the meeting taken care of. Free software is a great resource for small and growing businesses who need to save their licensing budget for other SaaS, or Software as a Service, license subscriptions.
It also means you don't just have to restrict the use of the tool for business meetings. An increasing number of small businesses are growing their customer base through webinars, interactive conferences, and other video chat formats. These don't just let you interact with your customers; they're great marketing opportunities for when text or single-sided video isn't strong enough. The worst thing you can do is send potential customers a link that asks for their credit card number or a payment before they even get to your pitch, so use a tool that offers a high-quality 'free.'
2. Users can interact with the video in different ways.
You can feature a predominant screen that has the main speaker. You can divide screen space equally for internal meetings. You can even split or share the predominant screen amongst different speakers. Whatever style you want for a conference call is possible, so you don't have to work within the software for a suboptimal result.
Zoom also lets users do more than just interact via video footage. People can instant message the group during the call, watch the recorded footage later, and make notes that stay attached to the footage. If you have a company that's scattered across different time zones and even the best conferencing tool in the world can't get everyone to the meeting, that doesn't mean employees have to lose out.
3. You don't have to wait for downloads.
Most people don't prepare for video conferences ahead of time. That means Java updates, account sign-ups, and computer restarts eat up the first five minutes of even small meetings. Zoom only has to be downloaded by one person. Once the meeting is scheduled by the organizer, invitees get a link so everyone goes to the same place. And because the meeting is hosted online in a browser, no one needs to download anything or install .exe files from unknown sources. Not only does this help with time management, it helps with cybersecurity because employees in a rush are more likely to accidentally download files from malicious sources.
4. You can recycle links.
A lot of business conferences aren't one-off events. Most meetings have to occur weekly or monthly between the same group of people, even if the subject matter is different. But once the initial organizer has downloaded Zoom and the initial link is created, people can use it over and over again. You can even invite new employees just by forwarding the link. That means there are no logistical problems holding back recurring meetings; just set it up on your company's calendar client where people can click it.
Different companies need different software and tools, but Zoom's video conferencing tool works universally no matter what your niche or business style is. Contact PHD to see what other tools and workflows can help your business grow.